by Beth Menduni | Feb 24, 2021 | Brand Message, Brand Storytelling
Testimonials are fantastic marketing tools. They offer another person’s perspective about the good work that you do and provide evidence to prospective customers that you are indeed, legit. But how can you utilize those testimonials to tell an effective story about...
by Beth Menduni | Feb 23, 2021 | Brand Message, Brand Storytelling, Storytelling
Every time my company finishes a project, we send out a follow up questionnaire. We want to know how we did and where we can improve, but the questionnaire also provides us with client testimonials that can be incorporated into our marketing. While most follow up...
by Beth Menduni | Feb 9, 2021 | Brand Message, Brand Storytelling, Storytelling
Consumers naturally trust each other. Before making a big purchase we jump online to check for reviews and complaints about the provider. For businesses, testimonials are an effective tool to help you connect with your target audience. Potential consumers want...
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